Upworthy has a Tumblr now. Tumblrs are cool.
Our mission, now that we have chosen to accept it, is simple: We want to make meaningful things go as crazy-viral as Keyboard Cat (and now you have that song stuck in your head). And you — yes you, right there, reading this sentence right now — can help.
We believe that the world would be a better place if more people knew more stuff — not only that gay marriage should be legal or that women should have the right to choose, but that people should probably stop ignoring the TQ part of LGBTQ, that Neil Gaiman gives ridiculously inspirational graduation speeches, how Wall Street managed to get an extra $16 trillion (seriously, what the hell?), and that the word “fat” isn’t really an insult, among other things.
So, really, there’s no better place for us to be than Tumblr.
On this here blog you’ll find some stuff that isn’t on our website, some stuff that is, some stuff we made ourselves, and some stuff you might’ve found for us (we’re big on attribution). It’ll be a hodgepodge, but it’ll all be totally Upworthy.
If you’re still not sure what that will look like, we compiled this handy list of aspirations for you …
If you’ve been wondering where I (Kaye) have been, or why this blog and the dog blog have been so sporadically updated — well, now you know. My full-time job is now social media and finding Important Stuff on the Internet, but sadly not always involving Neil Gaiman (though involving Neil Gaiman oftener than strictly necessary, I’m sure).
Anyway! I am going to do my best to at least more regularly stock the queue of both blogs and, er, not let them run empty for weeks at a time, but forgive me if things get a little slow now and again. Digital media moves fast.
Oh, and if you’re interested in following the above blog or my shenanigans on Upworthy, you’re free and encouraged, mainly because I need to do things like pay rent and buy food.
P.S. Running these blogs were part of the reason I got the above job in the first place. Being a little bit creepy about someone’s pets and doing it relatively well for a while can actually get you places. Who knew?!